Sources Rosport

Sources Rosport

Source of Life

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Because
we are
naturally yours

Because we are naturally yours

Starting the search for a Brand’s DNA like Sources Rosport felt like searching the Source of it’s own existence. Through our Brand Diamond Workshops we discovered the secret was within it’s own name : Rosport.

From Baseline to Mother Campaign, we felt a Legend would reveal itself in all simplicity.

What if water was like a Horse or a Horse like Water. Enjoy the grace of this great Mother Campaign that will have marked the Brands Image forever.

We preserve
our environment

When water is Naturally (Y)ours, the flow of the Horse and it’s rider shall flow in all harmony.

To understand the virtue of being naturally yours, we wandered of in trying to understand what this could mean as to the Brand Promise or Baseline.

Inspired by natural grace of it’s own icon, the horse… we discovered Rosport is our Source of Life.
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From Rosport Classic to Rosport Blue to Rosport Viva, it was key to have a strong family feel that reveals it’s iconic strength.
To do so all sub-brands were unified and a new iconic bottle got to see the daylight…

The Heartbeat
of Nature

Being the Source of Life, also means we would like our biggest fans to Experience this Source of Life. To do so we created the Brand Experience Platform “Moments of Life”. Combining the beauty of all seasons, living the Heartbeat of Nature in the middle of nowhere and enjoying a great table moment to create memories of life for life.

Movies and pictures say more than a 1’000 words.

From The Legend
to Source of Me

From
The Legend
to Source of Me

After “The Legend” was launched in 2014, the quest for another epic Brand Image Campaign was searched for to create an even stronger connection to it’s consumers.

To bring
you the purest
source of life

The quest in being Naturally Yours whilst being more than only water, made us uncover great new virtues that resulted into the launch of several new Product launches that found it’s natural way to the consumers delight.

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Rosport Pom’s is where Water met Fruit. It is where the Horseman discovered the tree of Life. Wandering through the beautiful fields of nature, discovering the apple tree and creating a great new story to it’s own Brand

Bringing
a moment of true delight

Bringing
a moment of true
delight

Rosport Sunny Launched in 2020 amidst times where human kind has been overwhelmed by the biggest epidemic frenzy ever, it felt no more than very normal to bring a moment of true delight to all… enjoy Rosport Sunny

A very big thanks …

To Max Weber & Sophie Kirsch to entrust us with their beautiful brand since 2012.

Naturally yours

Philip