Source of Life
Starting the search for a Brand’s DNA like Sources Rosport felt like searching the Source of it’s own existence. Through our Brand Diamond Workshops we discovered the secret was within it’s own name : Rosport.
From Baseline to Mother Campaign, we felt a Legend would reveal itself in all simplicity.
What if water was like a Horse or a Horse like Water. Enjoy the grace of this great Mother Campaign that will have marked the Brands Image forever.
To understand the virtue of being naturally yours, we wandered of in trying to understand what this could mean as to the Brand Promise or Baseline.
Inspired by natural grace of it’s own icon, the horse… we discovered Rosport is our Source of Life.
From Rosport Classic to Rosport Blue to Rosport Viva, it was key to have a strong family feel that reveals it’s iconic strength.
To do so all sub-brands were unified and a new iconic bottle got to see the daylight…
Movies and pictures say more than a 1’000 words.
From The Legend
to Source of Me
to Source of Me
After “The Legend” was launched in 2014, the quest for another epic Brand Image Campaign was searched for to create an even stronger connection to it’s consumers.
you the purest
source of life
The quest in being Naturally Yours whilst being more than only water, made us uncover great new virtues that resulted into the launch of several new Product launches that found it’s natural way to the consumers delight.
Rosport Pom’s is where Water met Fruit. It is where the Horseman discovered the tree of Life. Wandering through the beautiful fields of nature, discovering the apple tree and creating a great new story to it’s own Brand
a moment of true
Rosport Sunny Launched in 2020 amidst times where human kind has been overwhelmed by the biggest epidemic frenzy ever, it felt no more than very normal to bring a moment of true delight to all… enjoy Rosport Sunny
A very big thanks …