Le Moulin 1704
Traditioun vun Hei
we are inspired
What to do, when the Brand Diamond you shall uncover is one of Luxembourg’s most inspiring family stories. A story of 11 generations that have one great tradition in common: Millers since 1704
hand in hand with
you the richness
To bring you the richness of flavour...
This great new Luxembourgish Miller was not only about creating a New Brand for Consumers, it as well was to go further in the great virtues of what wheat enables to extract.
From a full Product Range of flours to a fully new Product Range of pastas 100% Made in Luxembourg.
It required us to create a strong visual identity that could travel from Flour to Pastas. And Lord, our Brand Creatives were greatly inspired !
And thank you…
…to all the people that have been driven together with us in making “Le Moulin” become a great new Brand Story, Luxembourg can really be very proud of… Hopefully I do not overlook anyone.
Julie, Jean, Frédéric simply for trusting the BetoCee family in making you shine 😉