Le Moulin 1704
Traditioun vun Hei
we are inspired
What to do, when the Brand Diamond you shall uncover is one of Luxembourg’s most inspiring family stories. A story of 11 generations that have one great tradition in common: Millers since 1704
hand in hand with
you the richness
To bring you the richness of flavour...
Like any strong Brand Universe, it even travels better when it has a strong Baseline that reflect it’s core emotion. What better than having this generation after generation heritage travel over time through the wisdom it withholds…
It required us to create a strong visual identity that could travel from Flour to Pastas. And Lord, our Brand Creatives were greatly inspired !
And thank you…
…to all the people that have been driven together with us in making “Le Moulin” become a great new Brand Story, Luxembourg can really be very proud of… Hopefully I do not overlook anyone.
Julie, Jean, Frédéric simply for trusting the BetoCee family in making you shine 😉