When you employ over 400,000 people worldwide, it’s important to never forget ... that it is a human story! Back in 2013, when I was asked by Kevin Vonckx (CMO of Albert Heijn Belgium) to look into the heart of his brand, we rooted back to the passion that made Albert Heijn unique – "L’histoire de l’épicier".
At the heart of Albert Heijn’s passion, the beautiful story of ‘Beppie’ – the name of the statue that shall always remind us, for whom we work. Consumer at Heart. Always Beppie, always happy, always appie! (Appie is the Dutch nickname for Albert Heijn).
… and help people everyday ... love awaits you in return. De meest geliefde kruidenier van Vlaanderen.